Student Community
Leading social media for the Indonesian Student Community in the Netherlands, and growing engagement by 50%.
- Year
- 2022
- Role
- Head of Social Media
- Focus
- Digital strategy, Events, Campaigns
The role
From September 2022 to December 2023 I led social media for the Indonesian Student Community in the Netherlands, a network connecting Indonesian students at universities across the country.
What I did
- Set the digital communication strategy across all social channels
- Created content that supported a culture of learning, and ran the community’s event calendar
- Wrote proposals to invite guest speakers, and kept the conversation going online between events
- Worked with the team to run campus seminars, cultural exchanges and marketing campaigns for national student events
The result
Community engagement grew by 50% over my time in the role, and the team delivered several events, including cultural exchanges.